Bumble and bumble Giant Cream Fills NYC Streets

Imagine Central Park being covered in conditioner for a city-wide hair care treatment. That’s the impactful premise of this Bumble and bumble FOOH ad featuring the dramatic arrival of a new product. The video unfolds as a giant white cream appears to fall from the sky onto a New York street, blanketing the pavement below under a clear blue sky with scattered clouds. The camera follows the cream as it spreads and overtakes the city, shifting angles to show it flowing further through the urban landscape. As the cream envelops everything, the screen fades entirely to white, and bold text appears, stating MAKE SPACE FOR SOMETHING BIG, with the word BIG zooming in slightly, followed by the date 2.1.26. Using engaging VFX, this Bumble and bumble FOOH ad transforms a familiar cityscape into an effective product showcase.