POP MART Giant Crybaby Elephant Waves at Camera
POP MART Giant Crybaby Elephant CGI Ad
This fake out-of-home advertisement for POP MART opens with a cityscape view of the Siamscape building in Siam Square. The camera then smoothly pans to reveal a Popmart store situated next to the building, highlighting the brand's real-world presence.
Two animated Popmart banners unfurl on the building's facade, followed by the sudden appearance of a towering Crybaby Elephant figure. A rider atop the elephant waves to the camera. This CGI effects enhancement was designed to build excitement around the brand’s limited-time installation.
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FOOH Impact ScoreOutstanding
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Credits
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