Balenciaga Announcement Text on Seine River

In this Balenciaga FOOH campaign, the video opens with a sweeping time-lapse of the Seine River, where traffic zips past and a sleek ship cuts along the water beneath a growing morning light. The scene unfolds as everything moves rapidly — cars rush along the riverbanks, a ship glides with purpose, and landmarks like the Grand Palais and nearby trees come into view, while overlaying text on the water reads “BALENCIAGA FALL 26 COLLECTION, JANUARY 15TH, 2026, ON BALENCIAGA.COM,” shifting subtly with the ship’s wake. With an engaging use of CGI effects, this Balenciaga digital release FOOH campaign transforms an ordinary cityscape into a fresh, relatable spectacle, highlighting Balenciaga’s digital-first approach to high fashion presentation.