RASA Rooftop Sign Flickers

In this RASA faux ooh ad, the scene begins with a slow aerial approach to a rooftop at night, where a glowing sign illuminates above the city skyline as cars move steadily along the streets below. The scene unfolds as the words “I’D RATHER BE AT RASA” light up against the dark sky, flickering through different lighting patterns before finally resolving into a steady radiance while the camera zooms in. With a memorable use of computer generated imagery, this RASA brand teaser transforms a quiet rooftop into a vibrant, urban invitation, highlighting RASA’s push to connect audiences in NYC and soon in SF with a physical and visual presence.