Le Creuset Giant Dutch Oven on Boat

This CGI campaign for Le Creuset opens at the Chateau Royal de Collioure, where a 'Billetterie 500m' sign directs towards Mediterranean boat cruises. A beach setup with chairs and a large, lid-shaped umbrella introduces the brand's cookware world, setting the scene for the coastal town of Collioure.

The camera then glides towards the town, revealing a boat carrying an oversized Le Creuset Dutch oven in the new Riviera colour. The boat docks, allowing people to gather around the monumental pot, before cutting to a quiet terrace with miniature Le Creuset pieces. The boat then powers away with the giant Dutch oven, and the view widens to encompass the full harbour and shoreline, emphasising the Riviera-inspired launch.

Through dynamic CGI effects, this campaign transforms a tranquil French seaside setting into a fresh, relatable spectacle. It highlights Le Creuset's new Riviera colour, presenting it as a modern lifestyle essential.