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Dolce & Gabbana Highlighter Floating in Milan Canal

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Credits

Brands: Dolce & Gabbana, Stabilo

Agency / Production / VFX: Unknown

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This Stabilo Boss cgi campaign begins with a giant Stabilo Boss highlighter, wrapped in a Dolce & Gabbana pattern cover, standing at the top of a designed box, tumbling as the box navigates the waters of Milan Naviglio Grande Canal with the old style buildings surrounding. This moment cleverly highlights the exclusivity of the limited-edition collaboration as the striking product floats through the iconic Milanese scenery, drawing attention to its unique design and luxury branding. As a perfect blend of Captivating storytelling and Authentic product integration, the computer generated imagery enhancement is designed for promoting the exclusive collab limited edition box-set available at the Dolce & Gabbana newsstand in Corso Venezia and select Stabilo retailers.

Metadata

Brand Industry: Retail & Fashion

Country: Italy

City: Milan

Effects / Animations: Large Objects, Object Transformation, Floating Objects

Surroundings: Naviglio Grande Canal, House, Canal, Bridge

Posted on September 27, 2024

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