The Skin Pharmacist Giant Serum Rises from Dome

This The Skin Pharmacist FOOH campaign begins with a panoramic view of the Marousi roundabout in Athens under light clouds, with a slightly blurry lower perspective creating a subtle depth effect. This moment cleverly highlights the brand’s commitment to clarity and innovation as the camera approaches the roundabout’s central dome, which opens to reveal a giant NEO SERUM MATION set against the sprawling Athens skyline. As a perfect blend of captivating storytelling and insightful product integration, the CGI enhancement is designed for promoting the energizing benefits of the caffeine eye serum—demonstrating how a small amount visibly smooths, brightens, and de-puffs the under-eye area.