L'Oréal Groupe Lipstick Marks Street Red in Paris

This L'Oréal Groupe CGI campaign begins with a red Citroën 2CV cruising through the streets of Paris, carrying a giant L'Oréal Infallible Matte Resistance liquid lipstick on its back. This moment cleverly highlights the impact of long-lasting makeup as the car moves along, leaving a vivid red lipstick mark on the road behind it, symbolizing the product’s durability and bold presence. As a perfect blend of Captivating storytelling and computer generated imagery product integration, the CGI enhancement is designed for promoting beauty that moves the world.