L'Oréal Groupe Lipstick Marks Street Red in Paris
L'Oréal Lipstick Marks Paris Streets Red
This CGI campaign for L'Oréal Groupe features a red Citroën 2CV driving through the streets of Paris. The vehicle carries a giant L'Oréal Infallible Matte Resistance liquid lipstick on its back.
As the car moves, it leaves a vivid red lipstick mark on the road behind it. This visual symbolises the product's durability and bold presence, highlighting the impact of long-lasting makeup.
The CGI enhancement promotes beauty that moves the world, blending captivating storytelling with computer-generated imagery product integration.
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FOOH Impact ScoreOutstanding
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Credits
Brands:
Artist:Soleil Noir
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