Adidas Alligator Crawling in Messi's Garden
Adidas Alligator in Messi's Garden
This Adidas mixed reality ad features football icon Leo Messi in a sun-drenched garden. As he calmly peels an orange, a curious alligator makes its way across the grass.
The ad humorously reimagines a peaceful backyard as the stage for the Adidas Messi Originals Collection, where even unexpected appearances can’t disrupt the brand’s authentic cool. This creative concept blends subtle humour and brand identity with a memorable twist on athletic lifestyle fashion.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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