FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
Learn moreIn this Adidas mixed reality ad, football icon Leo Messi sits quietly in a sun-drenched garden, calmly peeling an orange as a curious alligator makes its way across the grass. The ad humorously reimagines a peaceful backyard as the stage for the Adidas Messi Originals Collection, where even unexpected appearances can’t disrupt the brand’s Authentic cool. A Creative concept that masterfully blends subtle humor and brand identity with a memorable twist on athletic lifestyle fashion.
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