Citroën Car Changes Color in Hands-On POV

This Citroën CGI campaign features a parked Citroën in front of a house. Two hands enter the frame and tap the car, instantly changing its colour and presenting it as a customisable model. The hands then spin the car around, zoom in to press a button on the passenger door, which turns the car red.

The car is then flipped over, and the hands tap the roof to shift its colour from red to black and back again. The scene transitions inside the moving car, where the hands rest on the driver’s seat. A central overlay reveals the Citroën logo and label, emphasising the idea of tailoring your dream vehicle.

Through augmented reality, this campaign transforms an everyday driveway moment into a fresh, relatable spectacle, highlighting Citroën’s vision for personalising your dream car.