Citroën Car Changes Color in Hands-On POV

In this Citroën cgi campaign, a parked Citroën in front of a house becomes the focus as two hands enter the frame and tap the car, instantly changing its color and presenting it like a customizable model. The scene unfolds as the hands spin the car around, zoom in to press a button on the passenger door that turns it red, then flip it over and tap the roof to shift the color from red to black and back again, before transitioning inside the moving car where the hands rest on the driver’s seat and a central overlay reveals the Citroën logo and label, underlining the idea of tailoring your dream vehicle. With a distinctive use of augmented reality, this Citroën car customization cgi campaign transforms an everyday driveway moment into a fresh, relatable spectacle, highlighting Citroën’s vision of personalizing your dream car.