Nissan Giant Hand Lifts Building to Reveal Car

This Nissan FOOH campaign opens with a serene view of the Distrito Telefónica under a clear blue sky, as a red car drives smoothly past the modern glass building. This scene sets the stage for Nissan’s vision of big ideas and bold possibilities.

A giant hand then enters the frame, places its palm on the rooftop, and lifts the entire structure to reveal a red Nissan Qashqai hidden inside. The building is gently lowered back into place, concealing the car once more and leaving viewers curious about what lies beneath.

The CGI effects enhancement blends creative storytelling with product integration, inviting audiences to discover and experience the new Qashqai.