Nike Women Stretch Atop Nike x Skims Facade
Nike x Skims Facade in Paris
This CGI campaign opens with an overhead view of Logane Neffah and Cheyenne Neffah, dressed in brown Nike x Skims shapewear, stretching in unison. The camera slowly zooms in to highlight the fabric and design details, showcasing the collaboration's versatility and everyday wearability.
The shot then pulls back to reveal the women are on the rooftop of a one-level shop in Paris. Below them, the textured brown facade displays side-by-side Nike and Skims logos. As they continue a yoga-like warm-up, pedestrians and a woman with her dog pass by on the street.
The storefront comes into focus, revealing the etched address: '10 RUE DE TURENNE, 75004 PARIS, DU 3 AU 8 FÉVRIER.' This signals an upcoming pop-up. The final frame lingers on the twins and the branded exterior, effectively building anticipation and awareness for the Nike Skims pop-up launch in Paris.