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Aigle Red Boots Unveiled at Arc de Triomphe

FOOH Impact Score:

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Credits

Brand: Aigle

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Large Objects, Reveal & Unboxing, Soft-Body, Cloth

Surroundings: Arc De Triomphe, Streets, Sunsets

Date posted: September 12, 2023

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In this Aigle CGI campaign, a giant fabric-textured box dramatically descends in front of the Arc de Triomphe in Paris, creating an engaging visual centerpiece against the historic monument. The ad humorously reimagines the iconic landmark with the unveiling of the Red Aigle Lollypop Wellington Boot, positioned as a vibrant symbol of Aigle’s 170-year heritage. A captivating display that masterfully blends creativity with a surprising twist on brand legacy.

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