Huawei Giant Watches Float Along Cycling Lane

In this Huawei FOOH campaign, the video opens over São Paulo as a cyclist rides along a red bicycle lane wearing the Huawei Watch GT6 on his wrist. The scene unfolds as he raises his arm to check the time displayed as 17:07, selects cycling mode, taps go, and starts pedaling while giant floating Huawei watches rise beside him in formation and glide along his route, eventually revealing that they are emerging from the opening facade of Shopping Cidade São Paulo before the storefront closes with a roll-up and the text Loja Huawei appears, ending on a white background with centered black text reading LINHA HUAWEI WATCH GT6 to underscore the watch’s cycling mode, performance, and integration into an urban lifestyle. With a creative use of CGI effects, this Huawei smartwatch FOOH campaign transforms the familiar city commute into a fresh, relatable spectacle, highlighting Huawei’s focus on dynamic performance and everyday utility.