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Maybelline Miley Cyrus Grabs Giant Mascara

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Large Objects, Simple Motion

Surroundings: City, Empire State Building

Date posted: March 2, 2026

Source: Instagram

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In this Maybelline New York mixed reality ad, Miley Cyrus strides through the city as towering pink Sky High letters form a bold structure where a giant mascara bottle stands in for the letter I. The ad dramatically reimagines an ordinary urban streetscape as a [surprising] beauty landmark, with the Lash Sensational Sky High mascara showcased through close-ups, before-and-after lash shots, and [CGI effects] that emphasize limitless length, volume, and its impressive five-star ratings. A [creative] that masterfully blends cinematic style and celebrity presence with product storytelling, reinforcing Maybelline’s identity through [VFX] touches, a striking billboard installation, and final poses framed by the Empire State Building.

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