Maybelline Miley Cyrus Grabs Giant Mascara
Maybelline Sky High Mascara with Miley Cyrus
This Maybelline New York mixed reality advertisement features Miley Cyrus striding through a city. Towering pink 'Sky High' letters form a bold structure, with a giant mascara bottle replacing the letter 'I'. The ad reimagines an urban streetscape as a beauty landmark.
The Lash Sensational Sky High mascara is showcased through close-ups, before-and-after lash shots, and CGI effects that emphasise limitless length, volume, and its five-star ratings. The creative blends cinematic style and celebrity presence with product storytelling, reinforcing Maybelline’s identity through VFX touches and a striking billboard installation.
The video concludes with final poses framed by the Empire State Building.
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FOOH Impact ScoreOutstanding
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