Amazon Beauty Giant Lipsticks Leave Trail Across City

Twin Lipsticks Paint Trails Past Obelisk

This Amazon Beauty CGI advertisement features a blue Amazon Prime Day van driving through a city street. A giant Charlotte Tilbury lipstick leans against its open back, cap removed, with the tip angled toward the ground. The oversized lipstick glides along the pavement, leaving a bold red streak that the camera tracks through streets lined with low-rise commercial buildings.

The scene then shifts to another angle where the lipstick passes an obelisk. A second Prime Day van on the opposite side of the street pulls another towering Charlotte Tilbury lipstick, painting a parallel red trail. The view transitions to an aerial shot, revealing that the intersecting lipstick marks spell out “June 23–26” around a central truck displaying “Prime Day” on its trailer.

The camera continues to zoom out, showing multiple giant lipsticks positioned around the message. This CGI enhancement promotes Amazon Beauty’s Prime Day sale, featuring deals on Charlotte Tilbury and other beauty brands, driving anticipation and awareness for the beauty offers.

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Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:June 8, 2026
Source:Instagram