Burberry Beauty Fireworks Form Logo over Big Ben

This Burberry Beauty FOOH campaign features a CGI video where the camera glides over the River Thames at night. Big Ben and Westminster Bridge are illuminated, with lamppost reflections shimmering on the water, setting the scene for Burberry’s beauty line.

Fireworks rise behind Big Ben, bursting above the London skyline and briefly forming the Burberry logo in the night sky. The city appears to glow in celebration of a radiant beginning to 2026. This campaign uses CGI effects to transform London's landmarks into a relatable spectacle.

The promotional goal of this Burberry Beauty cosmetics campaign is to ceremoniously light up the city, marking a beautiful new year.