Burberry Beauty Fireworks Form Logo over Big Ben

In this Burberry Beauty FOOH campaign, the camera glides over the River Thames at night, revealing Big Ben and Westminster Bridge illuminated as gentle lamppost reflections shimmer on the dark water below, introducing Burberry’s refined beauty line. The scene unfolds as fireworks begin to rise behind Big Ben, bursting above the London skyline and, for a fleeting moment, forming the Burberry logo in the night sky as the city appears to glow in celebration of a radiant beginning to 2026. With a distinctive use of CGI effects, this Burberry Beauty cosmetics FOOH campaign transforms London’s familiar landmarks into a fresh, relatable spectacle, highlighting Burberry Beauty’s campaign promotional goal of ceremoniously lighting up the city to mark a beautiful new year.