Maybelline Mascara New Year Countdown at Times Square
Mascara Cap Descends at Times Square
This mixed reality advertisement for Maybelline New York features a giant Great Lash Washable Mascara taking centre stage during the New Year Countdown in Times Square.
The ad humorously reimagines the iconic celebration with a massive mascara cap and brush descending in sync with the final seconds of the countdown. This creates a dynamic spectacle, blending excitement and creativity with a memorable twist on beauty branding.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:eyestudioae
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