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Maybelline Mascara New Year Countdown at Times Square

Giant Mascara at Times Square Countdown from Maybelline fake-out-of-home ad from Maybelline View this post on Instagram

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Credits

Brand: Maybelline New York

Who we think created this: eyestudioae

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Theme: New Year's

Effects / Animations: Large Objects, Simple Motion, Fireworks & Droneshows, Falling Objects

Surroundings: Times Square, Fireworks, Skyscrapers, Buildings, Streets, Squares, City, Night

Date posted: December 31, 2023

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In this Maybelline New York mixed reality ad, a giant Great Lash Washable Mascara takes center stage during the New Year Countdown in Times Square. The ad humorously reimagines the iconic celebration with a massive mascara cap and brush descending in sync with the final seconds of the countdown, creating a dynamic spectacle. A captivating mixed reality ad that masterfully blends excitement and creativity with a memorable twist on beauty branding.

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