FOOH Impact Score:
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Impressive
Learn moreIn this Maybelline New York mixed reality ad, a giant Great Lash Washable Mascara takes center stage during the New Year Countdown in Times Square. The ad humorously reimagines the iconic celebration with a massive mascara cap and brush descending in sync with the final seconds of the countdown, creating a dynamic spectacle. A captivating mixed reality ad that masterfully blends excitement and creativity with a memorable twist on beauty branding.
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