Plnktn Stacks of Fish Form Pillars

This Plnktn mixed reality ad dramatically switches from fish-based omega-3 to algae oil. The video opens on a sandy shore at dusk, with a man standing against the ocean and a clear blue sky. Thousands of small fish suddenly fall from above, swirling to form a towering rectangular pillar overlaid with text translating to '10,000 anchovies'.

The man explains that this structure represents the marine life cost behind conventional omega-3 supplements. The shimmering fish block gradually dissolves halfway, only to refill while two additional pillars of fish rise beside it. Each column visualises the environmental footprint of everyday choices.

The Plnktn website then fades into view on screen, and the fish pillars and text overlays vanish, leaving the message of an ocean-friendly alternative and subscription discounts. This CGI ad transforms the tranquil shoreline into an authentic product showcase.