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Asics Giant Sneaker Lands on Les Quatre Columnes

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FOOH Impact Score

Solid

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Credits

Brand: Asics

Production Company: TwiceMediaHouse

VFX: TimeKeepersVFX

Metadata

Brand Industry: Fashion & Apparel

Country: Spain

City: Barcelona

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Palau Nacional, Les Quatre Columnes, City

Date posted: December 5, 2025

Source: Instagram

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Imagine the Palau Nacional in Barcelona becoming the stage for an unforgettable sports reveal. That’s the surprising premise of this Asics fake ooh ad featuring a giant padel sneaker take over the city skyline. The video unfolds as the scene opens with a view of the Palau Nacional in Barcelona, and from behind it, a giant sneaker appears, suspended in slow motion, drifting into frame against a sky filled with soft clouds; as the camera zooms in, the shoe’s green color with blue detailing comes into focus, the sneaker hovers for a moment and then descends with precise movement to land squarely on top of the Les Quatre Columnes, while on-screen text reads “09.12.2025 Barcelona,” and the four columns frame the sneaker as people, trees, and nearby buildings complete a broad cityscape view, ending on a composed shot that captures the mountains, structures, and clear sky stretching behind the landing sneaker to announce Asics’ padel event takeover in the city and celebrate the fastest padel action of the year. Using engaging computer generated imagery, this Asics fake ooh ad transforms Barcelona’s iconic monuments into a dynamic product showcase.

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