Asics Giant Sneaker Lands on Les Quatre Columnes

This Asics fake out-of-home ad features a giant padel sneaker taking over the Barcelona skyline. The video opens with a view of the Palau Nacional, from behind which a giant sneaker appears, suspended in slow motion against a sky with soft clouds. As the camera zooms in, the shoe’s green colour with blue detailing comes into focus.

The sneaker hovers momentarily before descending with precise movement to land squarely on top of Les Quatre Columnes. On-screen text reads “09.12.2025 Barcelona.” The four columns frame the sneaker, with people, trees, and nearby buildings completing a broad cityscape view. The shot captures mountains, structures, and a clear sky stretching behind the landing sneaker.

This CGI advertisement announces Asics’ padel event takeover in Barcelona, celebrating the fastest padel action of the year. It transforms Barcelona’s iconic monuments into a dynamic product showcase using engaging computer-generated imagery.