WhatsApp Message Bubbles Flow into the iPad
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine the Washington Square Arch doubling as a giant tech portal. That’s the creative premise of this WhatsApp fake out of home ad featuring its new iPad functionality. The video unfolds as a massive iPad stands tall beneath the iconic arch, while floating text message bubbles and stickers drift into the screen above strolling passersby—culminating in the iPad revealing WhatsApp's messaging interface. Using engaging CGI effects, this WhatsApp fake out of home ad transforms a familiar city landmark into an effective product showcase.
