ÖBB Red Coins Spilling Out of Train

In this ÖBB fake ooh ad, a packed train car door slides open at a bustling station, unleashing a torrent of shiny red coins embossed with 'ÖBB' that pour onto the platform under the station lights. The ad humorously reimagines a simple commute as a rewarding event with the ÖBB app, where collecting points turns everyday travel into a chance to earn tangible rewards. A creative execution that masterfully blends humor and brand identity with a memorable twist on loyalty programs.