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Lotto Giant Light Orb Hovering Over Warsaw

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FOOH Impact Score

Solid

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Credits

Brand: Lotto

Metadata

Brand Industry: Services

Country: Poland

City: Warsaw

Surrounding: City

Date posted: September 17, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Lotto ad or would like to add your work Submit here!

In this Lotto mixed reality ad, luminous trails flow from people’s phones, swirl across a city skyline, and gather into a pulsing light orb that players and athletes seem to surround with their fists as they power it up. The ad dramatically reimagines everyday moments and Polish sporting achievements as sources of a shared “Lottinium” dream element, with Lotto transforming every ticket into support for athletes, culture, and community through subtle VFX that link phone screens, city lights, and human breath into one glowing force. A captivating spot that masterfully blends purpose and creativity with a clear expression of Lotto’s identity as a brand that turns small contributions into a collective push for Polish sport and culture.

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