Lotto Giant Light Orb Hovering Over Warsaw
Lotto Giant Light Orb Over Warsaw
This mixed reality ad for Lotto features luminous trails flowing from people’s phones, swirling across the Warsaw city skyline. These trails gather into a pulsing light orb, which players and athletes appear to power up with their fists.
The advertisement dramatically re-imagines everyday moments and Polish sporting achievements as sources of a shared “Lottinium” dream element. Lotto is presented as transforming every ticket into support for athletes, culture, and community through subtle VFX that link phone screens, city lights, and human breath into one glowing force.
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FOOH Impact ScoreSolid
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