FOOH Impact Score:
Impressive
Learn moreImagine walking into a car showroom and seeing a vehicle encased in a glowing plasma bubble. That’s the Captivating premise of this Magenta Telekom cgi campaign featuring the Fiat 500e. The video unfolds as a woman enters the showroom and is immediately drawn to the striking magenta bubble surrounding the car. With a gentle tap, the bubble begins to dissolve, gradually revealing a sleek black Fiat 500e adorned with the Magenta Telekom logo on the hood. As the bubble disappears completely, she excitedly steps into the car, starts it, and realizes she is the lucky winner of the grand prize in the My Magenta App raffle—a campaign designed to offer exclusive deals, discounts, and competitions for Magenta customers. Using Impactful CGI effects, this Magenta Telekom cgi campaign transforms an ordinary showroom visit into a Memorable product showcase.
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