Biogaran Colorful Confetti Across France

This Biogaran FOOH campaign opens in Strasbourg’s Petite France quarter, where colourful paper-like stars and a blue, pink, and yellow rainbow emerge from behind the half-timbered houses along the Ill River. The stars drift on the river, yellow ones rise into the air, and the rainbow subtly shifts to blue, white, and red. The camera pans to reveal the full arc before a bright star moves towards the viewer.

The scene then cuts to the ornate Fontaine des Mers, where water cascades as bursts of confetti erupt and fill the screen. This transitions to the Sacré-Cœur Basilica in Montmartre, where a vibrant carpet of pink, yellow, teal, and orange unrolls down the stairs, accompanied by streaming confetti that covers the frame.

The video resolves into a yellow background with floating illustrated flowers and the message, “Partout en France, bientôt sur vos écrans,” followed by the Biogaran logo and the line “Laboratoire Français des Médicaments.” This CGI campaign transforms familiar French landmarks into a spectacle, building anticipation for Biogaran’s national campaign launch and its presence “partout en France.”