Barry’s Giant Treadmill Installation at Martin Place
Crane Lowers Treadmill Between Skyscrapers
This Barry’s FOOH ad features two branded trailer trucks navigating Martin Place in Sydney’s CBD. A crane is depicted dramatically lowering a giant Barry’s treadmill between the towering skyscrapers.
The advertisement humorously re-imagines the busy city thoroughfare as a bold outdoor training ground. Barry’s transforms the pavement into a full-scale workout arena, with on-screen text announcing 'Tuesday, 24 March in Martin Place'.
This dynamic spot blends energy and urban spectacle, offering a memorable twist on brand identity by turning a familiar CBD location into an immersive fitness experience.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:tommadethatt
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