espnW Azzi Fudd Shooting Giant Basketballs

This espnW CGI advertisement opens with a sweeping view of a busy Las Vegas street. A bright building sign announces "MARCH MADNESS," and a towering espnW billboard features Azzi Fudd mid-shot. The animated basketball leaves the billboard in smooth motion, with the camera tracking it across the street towards a hoop outlined with glowing yellow lights.

Countless giant yellow basketballs then begin dropping from above, bouncing and rolling across the street. Each one finds its way through the hoop and into a transparent collection tube, where they stack up to represent the nonstop women’s hoops action available on espnW and the ESPN app. This CGI effects enhancement is designed to drive excitement and awareness around espnW’s comprehensive March Madness coverage.