espnW Azzi Fudd Shooting Giant Basketballs

This espnW cgi ad begins with a sweeping shot of a busy Las Vegas street where a bright building sign announces MARCH MADNESS and a towering espnW billboard shows Azzi Fudd mid-shot. This moment cleverly highlights espnW’s full coverage of NCAA Women’s Basketball during MARCH MADNESS as the animated basketball leaves the billboard in smooth motion, the camera tracking it across the street toward a hoop outlined with glowing yellow lights, before countless giant yellow basketballs start dropping from above, bouncing and rolling across the street until each one finds its way through the hoop and into a transparent collection tube where they stack up to represent nonstop women’s hoops action available on espnW and the ESPN app. As a perfect blend of dynamic storytelling and authentic product integration, the CGI effects enhancement is designed for driving excitement and awareness around espnW’s comprehensive March Madness coverage.