Foot Locker Announcement on Pastry and Tissue
Foot Locker: Nike TN Air Max Launch
This Foot Locker FOOH campaign opens on a pastel de nata resting on tissue paper in a hand, as its owner walks along a cobblestone Lisbon street, subtly revealing Nike TN Air Max sneakers on his feet. A passerby bumps into him, sending the pastry tumbling in slow motion toward the stones, with "Tn Air" visible on top.
The pastry smashes apart, scattering crumbs across his Nike Air Max. He crouches down, wipes the shoes with the tissue, revealing them perfectly clean. The discarded paper drifts away on the wind, carrying the text "Tn Air, Lisboa, 09.10.25" to announce the launch of the Nike TN in the city.
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FOOH Impact ScoreOutstanding
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Credits
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