Marimekko Plush Flowers Floating in Shanghai

In this Marimekko cgi campaign, the scene opens on the skyline of Shanghai, showcasing the Oriental Pearl TV Tower under a clear sky as plush Unikko-inspired pink and orange flowers gently float above the city. The scene unfolds as the same soft flowers drift above a busy intersection from an aerial view, with one bouncing off a nearby building while cars pause and pedestrians move below, before appearing again as they bounce calmly on a wide, green lawn—marking 60 years of Unikko's iconic presence. With a dynamic use of computer generated graphics, this Marimekko campaign ad transforms urban landscapes into a fresh, relatable spectacle, highlighting Marimekko’s celebration of artistic heritage in an inspiring and current way.