PiCK UP! Woman Pulling a Massive Bag

In this PiCK UP! mixed reality ad, a woman struggles to drag an oversized blue bag across a silent city sidewalk, drawing curiosity toward the PiCK UP! salted caramel snack bar. The scene unfolds as she pauses, noticing a billboard showcasing the appetizing treat; intrigued, she picks up the bar, opens it, and takes a bite—then watches in surprise as her bulky bag magically returns to its normal size, letting her walk away with ease. With an insightful use of augmented reality, this PiCK UP! chocolate biscuit bar mixed reality ad transforms a mundane chore into a relatable spectacle, highlighting PiCK UP!’s campaign message: sometimes a simple treat can shift your whole day.