The Commons Health Club Giant Gym Props

In this The Commons Health Club fake out of home ad, the scene opens on a South Yarra street as a giant yellow carpet dramatically unrolls across the road, leading viewers toward the new health club experience. The scene unfolds as the camera slowly pans to the right and, as the carpet reaches its end, it reveals a large letter C logo of The Commons before coming to rest on a building draped in a giant dark green cloth reading “Opening 28 March,” with a pair of oversized yellow dumbbells bearing The Commons logo out front; the cloth then drops to reveal a historic Melbourne building, where a massive orange kettlebell with the same logo sits on the side roof and the building’s lights switch on to complete the reveal of The Commons Health Club’s second South Yarra location and invite people to visit and explore the new space. With a captivating use of computer generated imagery, this The Commons Health Club promotional spot fake out of home ad transforms a familiar Melbourne streetscape into a fresh, relatable spectacle, highlighting The Commons Health Club’s goal of building anticipation and drawing visitors to its new South Yarra club opening.