Humane World Tiger’s Paw Scratches Billboard
Staff Pick
Humane World Tiger’s Paw Billboard
This mixed reality advertisement for Humane World for Animals features a static city street scene. A billboard on a building initially displays the date '2.14.25'. The scene then shows a tiger’s large paw emerging from behind the billboard, tearing through it before retracting.
Following this, the damaged billboard transforms into a digital display. This display showcases the Humane World for Animals logo and video clips depicting animal cruelty. The campaign uses augmented reality to turn street signage into a narrative.
The video aims to highlight Humane World for Animals’s mission to raise global awareness and encourage action to end animal cruelty by 14 February 2025.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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