Humane World Tiger’s Paw Scratches Billboard

In this Humane World for Animals mixed reality ad, a static city street scene is interrupted by a billboard boldly displaying the date '2.14.25' mounted on the side of a building. The scene unfolds as a tiger’s enormous paw suddenly emerges from behind the billboard, clawing through it with force, revealing its true scale before retreating into the background; the torn billboard then seamlessly transforms into a digital display showcasing the brand's logo and harrowing video clips of animals enduring cruelty. With a dynamic use of augmented reality, this Humane World for Animals campaign video transforms passive street signage into a powerful, moving narrative, highlighting Humane World for Animals’s mission to create global awareness and action in ending animal cruelty by February 14, 2025.