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Blum Giant Battery Sends Energy Across City

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Blum

Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Human Interaction

Surroundings: City, Skyline, Office

Date posted: April 2, 2026

Source: Instagram

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In this Blum mixed reality ad, the scene opens on a city pavement as the camera tilts up to reveal a giant upright battery glowing orange at the front while a vivid red beam shoots from its positive terminal and races into the skyline, sending [innovative] energy streams along the roads below like animated paths of power. The ad dramatically reimagines everyday workspaces—an office, a workshop, and a designer’s desk—as interconnected by this [CGI effects] flow, which glides past a focused office worker, weaves through a craftsman’s tools, and finally dives into a woman’s computer mouse before transforming into an on‑screen message asking, “Ready for the next project, Louise?”, positioning myblum.com as the central hub where tools, configurations, and workflows converge into one intuitive system. A [captivating] that masterfully blends clarity and brand identity with a seamless product storytelling arc, ending on the unified promise “all your tools, all your configurations, all in one place – POWERED BY myblum.com.”

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