NetCologne Light Streak Reaches LANXESS Arena

This NetCologne fake out-of-home advertisement features the LANXESS Arena, transitioning from a late-afternoon glow to night. A vivid streak of red and blue light, accented with subtle golden sparkles, sweeps across the Cologne city skyline and along the arena’s facade.

The ad visualises NetCologne’s fibre network as a flowing band of augmented reality light. This light dramatically pierces the arena’s roof, at which point the phrases “Festlich verbunden” and “Mit Kölner Glasfaser” appear, connecting the brand to shared celebrations and live moments at this iconic Cologne landmark.