Moveli Red Ribbon Winds Through St. Petersburg
Ribbon Ties Bow on General Staff Building
This Moveli CGI ad promotes the brand’s holiday-themed store launch in Russia. The video opens with an aerial view of a snow-dusted St. Petersburg, where a long red ribbon bearing the Moveli logo winds through the city streets. White text appears on screen reading “Moveli, St. Petersburg.”
The ribbon seamlessly glides through the grand entryway of the General Staff Building on Palace Square. As its journey continues, the ribbon dances through iconic streets before reaching the newly opened Moveli storefront, where it elegantly ties into a bow above the entrance, symbolising the city’s Christmas gift.
Using engaging VFX, this Moveli CGI ad transforms St. Petersburg into an innovative product showcase.
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FOOH Impact ScoreOutstanding
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Credits
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