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Moveli Red Ribbon Winds Through St. Petersburg

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Credits

Brand: Moveli

Metadata

Brand Industry: Fashion & Apparel

Country: Russia

City: St. Petersburg

Effects / Animations: Cloth, Large Objects, Simple Motion, Complex Motion

Surroundings: City, Hollywood Shopping Center, St. Petersburg

Date posted: December 2, 2025

Source: Instagram

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Imagine the historic streets of St. Petersburg wrapped in a flowing ribbon. That’s the dynamic premise of this Moveli CGI ad featuring the brand’s holiday-themed store launch in Russia. The video unfolds as the scene opens with an aerial view of a snow-dusted St. Petersburg, where a long red ribbon bearing the Moveli logo winds through the city streets. White text appears on screen reading “Moveli, St. Petersburg,” and the ribbon seamlessly glides through the grand entryway of the General Staff Building on Palace Square. As the journey continues, the ribbon dances through iconic streets before reaching the newly opened Moveli storefront, where it elegantly ties into a bow above the entrance, symbolizing the city’s Christmas gift. Using engaging VFX, this Moveli cgi ad transforms St. Petersburg into an innovative product showcase.

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