Karl Lagerfeld Head Sculpture Floats Over Paris
Giant Head Glides Over Paris Rooftops
This FOOH campaign features a monumental sculpted head, mirroring the Karl Lagerfeld brand’s iconic logo. It is initially seen in close-up within the courtyard of Maison Karl Lagerfeld, as an ornate Parisian apartment door swings inward to reveal it.
The perspective then transitions to an aerial view, showing the giant, clay-like head floating above Paris. It glides past rooftops and landmarks, reappearing in various parts of the city while consistently hovering over the skyline.
This computer-generated graphics enhancement is designed to promote Karl Lagerfeld’s visual domination of the Paris sky, blending dynamic storytelling with resonant product integration.
S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Acne Studios Scarf Flying Through Building at Harrods
MMC Red Jacket Flying Above Warsaw
Acne Studios Scarves Forming Letters in Shibuya
Victoria Beckham Bags Floating in Rome
Acne Studios Ribbon Scarf at Sapporo Tower
My Jewellery Giant Golden Ring Rolling in Brussels
Pull&Bear Colorful Inflatable Character on Rooftop
J.Lindeberg Drones Delivering Sneaker on Rooftop
UGG Wrapped Boots Landing in Paris
Victoria Beckham Flying Handbags at Eiffel Tower
Acne Studios Pink Scarf Floating Ribbon in Seoul
MMC Black Handbags Swirl Over City Skyline