Samsøe Samsøe Giant Bag Inflates at Station

This Samsøe Samsøe fake out-of-home (FOOH) ad features the sculptural Herø Bag. The video opens on a low-rise building beneath a clear blue sky. A giant white Herø Bag smoothly glides into frame and halts in front of a gas or pumping station.

A single wire extends from the station and connects to the front of the bag, which begins to swell and expand as if being filled. It gradually grows to around three times its original size before the wire disconnects. The now-enlarged bag then drifts away, leaving the minimalist setting behind. This ad uses CGI effects to showcase the Herø Bag.