Primark Giant Bottle and Oasis Emerge from Sand
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Learn moreCredits
Brands: Primark, Primark Beauty
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In this Primark CGI campaign, two women stroll along a quiet sandy beach when the ground quakes and a giant bottle of Nomad Oasis bursts through the surface. The ad humorously reimagines a tranquil shoreline with a dynamic installation that transforms the landscape into a lively green paradise, highlighting the immersive scent experience of Primark’s PS Pro Fragrance Collection. A captivating piece that masterfully blends creativity with a distinctive twist on fragrance storytelling.
