WeWearAustralian Koala Sighting in NYC
Day FiveAvailable for work
Koala Directs Traffic in Times Square
This WeWearAustralian fake out-of-home ad features a koala calmly directing traffic in Times Square, marking the brand's arrival in New York. The video opens with a woman capturing the scene on her phone as she crosses a New York street.
The camera then reveals the intersection of Broome Street and Mercer Street, where a koala is perched on a nearby tree. This unexpected sight merges the feel of Australia with the city, transforming a familiar Manhattan corner into an authentic product showcase using engaging CGI.
A
FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:day__five