WeWearAustralian Koala Sighting in NYC

Day Five
Day FiveAvailable for work

Koala Directs Traffic in Times Square

This WeWearAustralian fake out-of-home ad features a koala calmly directing traffic in Times Square, marking the brand's arrival in New York. The video opens with a woman capturing the scene on her phone as she crosses a New York street.

The camera then reveals the intersection of Broome Street and Mercer Street, where a koala is perched on a nearby tree. This unexpected sight merges the feel of Australia with the city, transforming a familiar Manhattan corner into an authentic product showcase using engaging CGI.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:April 1, 2026
Source:Instagram