A Bathing Ape Baby Milo Stuffy Paints Shoes

This A Bathing Ape fake OOH ad begins on a quiet city street, focusing on a BATHING APE BUSY WORKS manhole cover, framed by sneakers and scattered leaves. The camera then tilts up to reveal a man on a street corner lined with mid-rise buildings and shops. As the lens zooms in, his jacket displays a bold Baby Milo face, and a nearby vending machine is packed with Baby Milo stuffies.

The focus then shifts to the man's foot, where a tiny Baby Milo climbs onto white and grey shoes. Wielding a blue paint roller, Baby Milo coats the sneakers before leaping up in excitement, squeezing his eyes shut as the roller flies away. The scene cuts back to the original pair of feet, where another Baby Milo stuffy rolls fresh green paint over what were white shoes with black accents.

As the transformation finishes, the Bape STA logo appears centered on screen, with Baby Milo looking up at the viewer. The ad concludes with a nod to the new Baby Milo colorways, available in-store and online, showcasing how captivating CGI effects transform an ordinary street corner into an innovative product display.