Missoni Patchwork Bear Runs Through Milan

This mixed reality ad for Missoni features a patchwork teddy bear leading a treasure hunt through Milan. The video opens on the entrance to the Missoni Showroom, where the bear peeks from the doorway. The camera then zooms in on the bear as it looks left and right along the sidewalk before running to the right.

The camera follows the bear as it moves across streets, darts along building fronts, hides against walls, and peeks out again. The lens then zooms in on the bear pressing its back to a wall, ready to move once more. On-screen text appears, inviting viewers to "MISSONI MILAN DESIGN WEEK 2026 FROM APRIL 21ST TO 26TH, 11 A.M. TO 10 P.M. VIA SOLFERINO 9 MILANO."

Using computer-generated graphics, this Missoni mixed reality ad transforms the Milan showroom entrance and surrounding streets into a product showcase, tying into the brand’s craft showcase during Milan Design Week.