Cooperative U Giant Harry Potter Wizzis Cross Bridge

This faux out-of-home advertisement features giant Harry Potter Wizzis mini figurines of Harry Potter, Hermione Granger, and Ron Weasley. They are depicted gliding smoothly along the bridge leading to Mont Saint-Michel in Normandy, France.

The camera tracks the detailed figurines as they move purposefully towards the iconic landmark, then lets them pass out of frame. It continues forward to reveal a large Super U sign with an arrow pointing straight ahead, underscoring the in-store offer that allows customers to obtain these characters through purchases during the campaign period.

This computer-generated imagery enhancement is designed to drive awareness and excitement around Cooperative U’s Harry Potter mini figurine collection offer in Super U stores, blending creative storytelling with authentic product integration.