AB Vassilopoulos Shopping Carts Got Married
Solid
Credits
Brand: AB Vassilopoulos
Agency: Ogilvy Greece
Production Company: CGWorks
VFX: CGWorks
Creative Director: T. Lessis
Sound: Yellow Groove
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In this AB Vassilopoulos CGI campaign, the scene opens with a clear view of an AB Vassilopoulos store as two shopping carts roll into view, each half-filled with groceries and pulling cans like a newlywed car. The scene unfolds as the carts approach the entrance and round a corner, triggering a sign on the store's facade to unfold and reveal fluttering blue heart balloons that gently drift into the sky, while the phrase “Just Married” appears at the center of the frame. With an innovative use of computer generated graphics, this AB Vassilopoulos grocery campaign transforms a simple store visit into a heartwarming celebration of connection, highlighting AB Vassilopoulos’ message that shared love for food can bring people together.







