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AB Vassilopoulos Shopping Carts Got Married

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FOOH Impact Score

Solid

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Credits

Brand: AB Vassilopoulos

Agency: Ogilvy Greece

Production Company: CGWorks

VFX: CGWorks

Creative Director: T. Lessis

Sound: Yellow Groove

Metadata

Brand Industry: Retail & Consumer Goods

Country: Greece

City: Unknown

Effects / Animations: Large Objects, Simple Motion, Complex Motion, Floating & Flying Objects, Swarm & Particles

Surrounding: AB Vassilopoulos Store

Date posted: February 6, 2026

Source: Instagram

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In this AB Vassilopoulos CGI campaign, the scene opens with a clear view of an AB Vassilopoulos store as two shopping carts roll into view, each half-filled with groceries and pulling cans like a newlywed car. The scene unfolds as the carts approach the entrance and round a corner, triggering a sign on the store's facade to unfold and reveal fluttering blue heart balloons that gently drift into the sky, while the phrase “Just Married” appears at the center of the frame. With an innovative use of computer generated graphics, this AB Vassilopoulos grocery campaign transforms a simple store visit into a heartwarming celebration of connection, highlighting AB Vassilopoulos’ message that shared love for food can bring people together.

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