FOOH Impact Score:
Solid
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Imagine a bustling metropolis looking up in awe as a shopping icon takes flight. That’s the captivating premise of this Walmart fake out of home ad featuring a giant airship distributing savings across the city skyline. The video unfolds as the scene opens in a modern urban area, where people on the street point up at a giant Walmart airship floating above Torre Reforma. As the camera pans upwards, the airship is shown carrying a Walmart shopping bag filled with products and releases coupons into the air. As it continues its journey, the prints 'HOT SALE' and 'PRECIOS BAJOS HASTA EN LO QUE NI TE IMAGINAS' become visible, drawing the attention of passersby. Using engaging CGI effects, this Walmart fake out of home ad transforms Mexico City's skyline into an innovative product showcase.