Carolina Herrera Giant Stiletto Revealed in Madrid

This Carolina Herrera fake out-of-home advertisement opens on Madrid’s Puerta de Alcalá, where a towering installation draped in white flowers conceals a sculptural representation of the Good Girl fragrance, shaped like a stiletto. As the wind sweeps through, petals are carried away, gradually revealing a giant black heel with a gold accent and a single white flower detail.

Text then appears at the centre of the frame, reading “CAROLINA HERRERA GOOD GIRL LAB MADRID PALACIO SANTA BÁRBARA, APRIL 17, 18, 19,” promoting the Good Girl Lab pop-up experience. The camera lingers on this final reveal before the video concludes. This CGI effects spot transforms an urban landmark into a fresh spectacle, immersing viewers in the brand’s Good Girl Lab pop-up campaign in Madrid.