Adidas Giant Banner Hangs From Eiffel Tower

Adidas Eiffel Tower Takeover

This Adidas VFX advertisement opens with a clear view of the Eiffel Tower, rising above busy Parisian streets with cars and pedestrians moving below a blue sky. A gigantic yellow banner featuring Ninho in a tracksuit, complete with the Adidas logo and his name, sways in the wind using CGI effects.

The ad humorously reimagines the iconic monument as a towering canvas for the collaboration. The banner gradually lifts away from the iron structure and ascends into the sky, turning the landmark into a launchpad for the artist-brand partnership. This VFX advertising blends flair with brand storytelling, as the oversized floating banner reinforces Adidas’ identity and its campaign with Ninho in a dynamic urban setting.

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FOOH Impact ScoreOutstanding
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Credits

Brand:Adidas

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:July 14, 2023
Source:Instagram