Reis Giant Banner Unveiled at Haydarpaşa Terminal

In this Reis cgi campaign, a calm boat ride along Istanbul’s shoreline introduces the viewer to a bold public message. The scene unfolds as a man inside the boat gestures toward the Haydarpaşa Railway Station, prompting the camera to follow his hand while the boat glides smoothly on the water; shortly after, a massive banner is revealed across the station’s facade, reading in Turkish graffiti-style text “Simplicity will win,” fluttering slightly in the breeze as pedestrians pass by on a quiet waterfront. With a dynamic use of CGI effects, this Reis ad campaign transforms a historic transportation hub into a contemporary canvas, highlighting Reis’s aim to promote a return to simpler values through expressive visuals.