Reis Giant Banner Unveiled at Haydarpaşa Terminal

This CGI campaign for Reis features a calm boat ride along Istanbul’s shoreline. A man inside the boat gestures towards the Haydarpaşa Railway Station, directing the camera to follow his hand as the boat glides smoothly on the water.

Shortly after, a massive banner is revealed across the station’s facade. It displays the Turkish text “Simplicity will win” in a graffiti-style font, fluttering slightly in the breeze as pedestrians pass by on a quiet waterfront.

Through dynamic CGI effects, this Reis advertisement transforms the historic transportation hub into a contemporary canvas, promoting a return to simpler values with expressive visuals.