FOOH Impact Score:
Outstanding
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This HBO Max vfx advertising begins with a sweeping aerial shot that glides toward the iconic Marina Bay Sands as towering black banners unfurl dramatically from each of its three towers. This moment cleverly highlights the scale and ambition of the House of the Dragon campaign as the banners—emblazoned with Queen Rhaenyra’s sigil and the House Targaryen crest—ripple against the city skyline, marking the arrival of Season 2 with cinematic flair. As a perfect blend of captivating storytelling and innovative product integration, the CGI effects enhancement is designed for building anticipation and reinforcing brand presence during the series launch.