Paramount Pictures Gachapon Emerges From Sandcastle

This CGI advertisement for Paramount Pictures opens with a close-up on a detailed sandcastle on a beach. The camera slowly tilts down to reveal more of its structure, highlighting the film’s family-focused entertainment.

The main door of the sandcastle then swings open, and a giant gachapon, half sky blue and half transparent, emerges and floats forward. It rotates to reveal promotional visuals of the Smurfs characters inside, while additional oversized gachapons rise from the castle behind it. The camera then pulls back to show the sandcastle is small on the shoreline.

A text overlay appears, reading “BUONE VACANZE PUFFOSE! I PUFFI IL FILM DAL 27 AGOSTO SOLO AL CINEMA,” anchoring the release in a sunny holiday setting. This CGI effects enhancement was designed to drive awareness and excitement for the theatrical launch of the Smurfs film.