FOOH Impact Score:
Outstanding
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Imagine Times Square turning into a live cinematic stage. That’s the captivating premise of this BET cgi campaign featuring the grand reveal of the BET Awards 2025. The video unfolds as digital billboards across New York City’s legendary square light up with striking visuals of Kevin Hart, teasing the upcoming awards; just as the scene gains momentum, two helicopters soar into view, carrying a colossal, gleaming BET Awards 2025 trophy, hovering dramatically above the bustling crowd below to emphasize the scale of the event. Using engaging CGI effects, this BET cgi campaign transforms an ordinary city backdrop into an unforgettable product showcase.